此專案不僅是商標上的調整而是以品牌真實核心的內在精神為出發，重塑一個更符合品牌的外在形象，這是一家以 AI 為核心技術的科技公司，不管是創辦人以及商品服務等等都是用最新的 AI 科技技術來解決 IT 從業人員的痛點，將原先商標上較為意義不明的符號及過於尖銳的字形做了大幅的的調整，使符號意義更趨近於 AI, 字型部分也減化成易於閱讀的樣貌，並將字的轉折處賦予圓融的圓角，使視覺感受上更平易近人更易閱讀。
This project is not only an adjustment of the logo, but also a reshaping of the brand's external image based on the true core spirit of the brand. The meaning of the symbols is adjusted to be closer to that of AI, and the font is also reduced to an easy-to-read appearance, with rounded corners at the turn of the characters to make the visual experience more approachable and easy to read.
Symbols
視覺設計上，完整地融入了公司的品牌核心 F/A/S/T 的概念，利用運動和具有速度感的題材來進行詮釋，並搭配企業 Logo 中彷彿箭頭符號的元素與四種方向，直覺地表現出全方位的動態感與能量。以美式足球為例，球員需要快速地進攻、精準地確認位置，以及主動防禦敵隊球員的攻勢，結合向右的箭頭造型，表達出外快速行動、積極向前衝刺的視覺張力，正是我們想透過主視覺圖像來傳達的品牌印象。
The visual design incorporates the company's core brand concept of F/A/S/T, which is interpreted through the use of sports and a sense of speed, and is combined with the arrow-like elements of the corporate logo and the four directions, which intuitively expresses a sense of dynamics and energy in all directions. Take American soccer as an example, players need to attack quickly, check their position precisely, and actively defend against the opponent's attack, which, combined with the rightward arrow shape, expresses the visual tension of fast action and aggressive charging forward, which is exactly the brand impression we want to convey through the main visual image.
Pattern
Mascot
