以女性角度出發，在不斷遷移的環境、經濟、社會脈動中，想為昨天的女人發聲、為今天的女人服務、為明天的女人探索新邊際的品牌。珠寶盒為整套系列包裝的主軸概念，尊榮女性的需要，身體如同珠寶般的細心呵護與包裝每一次的使用體驗都是被百般呵護的感受，紙張選用設定非常親膚且具有溫暖的感受搭配商標壓紋呈現低調的質感。
From a female perspective, in the ever-changing environment, economy and society, the brand wants to speak for the women of yesterday, serve the women of today, and explore new boundaries for the women of tomorrow. The jewelry box is the main axis of the packaging concept of the whole series, honoring the needs of women, the body is as careful as jewelry and the packaging is a feeling of being cared for every time you use it.
